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Kith Women Editorial for Puma by Rihanna Fenty Collection

Blog Post

Kith Women shoots an exclusive editorial for the launch of the Fenty collection by Puma and Rihanna. Rihanna draws from Japanese street culture and combines gothic overtones with exaggerated volumes and proportions for her debut fashion line with Puma. On the collection, the Creative Director elaborates:

This collection is not only a representation of who I am and how I dress, but also pushes the boundaries of what i wanted to create with Puma. I wanted to take Puma to a new place with something unpredictable and unexpected. It's Japanese street culture with a haunting twist. I played with texture and silhouettes and all of the fabrics are luxurious. I reinterpreted the traditional in my way. 

The first monthly delivery includes key styles such as the ground sweeping Mock Neck Maxi Dress, as well as the Rising Sun Lacing Sweatshirt and Sweatpant, and more. 

The Puma by Rihanna Fenty Collection is available now in-store at the Kith Women's Store at 64 Bleecker St. 

Photography: Nolan Persons

Styling: Gianna Santos