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KITH x Puma x John Elliott + Co x United Arrows & Sons - "The Sakura Project"

Blog Post

KITH travels to Tokyo, Japan to release its latest collection - "The Sakura Project." Inspired by the momentous transition of seasons, this collection's color palette and namesake are derived from the celebration of the sakura blossoms throughout Japan. Aside from meticulous planning, key partnerships were a major factor in bringing this project to fruition.

United Arrows & Sons stand at the forefront of streetwear/menswear diffusion in Japan, and is also one of the most influential retail spaces in the world. They have set the foundation for KITH's physical presence in Japan, as the KITH Tokyo Pop-Up Shop will be housed within their flagship Shibuya store. Through this retail installation, KITH will deliver some of its most diverse and unique apparel yet, as well as strong collaborative efforts with John Elliott + Co. Ronnie Fieg also reprises his relationship with Puma, which acts as the keystone of this collection.

The KITH Tokyo Pop-Up Shop will exclusively release the entirety of "The Sakura Project," in-store only, on Friday March 20th. KITH Tokyo is located within the United Arrows & Sons Shibuya flagship location at 3-28-1 Jingumae, Shibuya-ku, Tokyo, Japan. This installation experience will remain open from March 20th through March 23rd.