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KITH x New Era New York Yankees “World Series” 59FIFTY

Blog Post

KITH has always proudly expressed our New York roots, demonstrating the city’s influence through our signature style. New York’s winning spirit, toughness, and pride are characteristics that KITH strives to personify. Beyond these traits however, there is nothing that represents New York more than the Yankees logo.

This summer, KITH partners with New Era to pay homage to the greatest sports franchise in history. KITH has redesigned the authentic on-field 59FIFTY New York Yankees Fitted Hat to create an all-new, very special rendition. This marks the first time ever that the official Yankees Hat will feature co-branding, making this an important moment for not only both brands, but also New York as a whole. The front is adorned with a gold-plated KITH emblem, while the rear bears the Yankees logo. Honoring a pinnacle moment in New York history, the 1996 World Series logo patch is sewn on the right side. The 59FIFTY Hat is 100% wool, and undergoes an exquisitely intricate 22-step manufacturing process to guarantee premier quality.

To properly display this momentous release, KITH has enlisted various influential New York ambassadors, including Action Bronson, Coltrane Curtis, Dao-Yi Chao, Joey Badass, Michael Rapaport, Nigel Sylvester, Prodigy, Victor Cruz, and 13th Witness.

The KITH x New Era New York Yankees “World Series” 59FIFTY will be limited to only 250 hats worldwide. It will release this Sunday, July 5 at 10AM, exclusively in-store at KITH Manhattan. Customers who purchase the hat on July 5th will receive a voucher to pick up the actual hat at the KITH Pop-Up Shop in Yankee Stadium on July 7th, as well as tickets to attend the game that night, as the Yankees play the Los Angeles Angels of Anaheim. Customers will also receive a special collectible set of KITH Baseball Cards, featuring the previously mentioned New York icons.

Photography: Nolan Persons

Styling: Mellany Sanchez