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Kith for adidas by Stella McCartney SS16 Editorial

Blog Post

To highlight their exciting new Spring/Summer 2016 collection, adidas taps New York-based lifestyle brand Kith to craft an original editorial.

The Spring/Summer 2016 campaign introduces an innovative collection that brings a new era of fast and fierce advanced technology and pairs it with 1970’s-inspired style cues. Inspiration was drawn from the instinctive focus of wild animals and then channeled through the prevalence of retro styling

“This season the run marathon outfit epitomizes the strength of performance in the collection. Climalite and climachill technologies were combined to create the lightest, coolest and most advanced kit yet. With more women running long distance, it’s important to give them an outfit designed for ultimate endurance without compromising on style” – Stella McCartney

The adidas by Stella McCartney SS16 Collection is available now at the Kith Women’s Store at 64 Bleecker St, with an online release on KithNYC.com in the near future.

Photography: Nolan Persons
Styling: Mellany Sanchez